Reimagining the Today Tab for Millions at Headspace
Delivered through Any Kinda App ↗
Redesigned the Today tab — the daily landing experience for millions of users — while building the net-new server-driven UI (SDUI) and experimentation infrastructure behind it, including the architecture to support A/B testing at scale.
Shipped and iterated rapidly: multiple concurrent experiments to find the highest-impact UI changes against engagement goals, plus the rollout of an AI companion chatbot.
- Server-Driven UI
- Experimentation & A/B Testing
- Mobile Architecture
- Rapid Iteration
- AI Chatbot